APA (7th ed.) Citation

Patzer, G. L. (1995). Using secondary data in marketing research. Quorum Books.

Chicago Style (17th ed.) Citation

Patzer, Gordon L. Using Secondary Data in Marketing Research. Westport: Quorum Books, 1995.

MLA (9th ed.) Citation

Patzer, Gordon L. Using Secondary Data in Marketing Research. Quorum Books, 1995.