APA-Zitierstil (7. Ausg.)

Bush, R. P., Hair, J. F., Ortinau, D. J., & Wolfinbarger, M. F. (2008). Essentials of marketing research. McGraw-Hill Education (Asia).

Chicago-Zitierstil (17. Ausg.)

Bush, Robert P., Joseph F. Hair, David J. Ortinau, und Mary F. Wolfinbarger. Essentials of Marketing Research. Singapore: McGraw-Hill Education (Asia), 2008.

MLA-Zitierstil (9. Ausg.)

Bush, Robert P., et al. Essentials of Marketing Research. McGraw-Hill Education (Asia), 2008.