Strategic marketing

Bibliografiske detaljer
Hovedforfatter:	Cravens, David W.
Andre forfattere:	Piercy, Nigel F.
Format:	Bog
Sprog:	English
Udgivet:	Singapore McGraw-Hill Education (Asia) c2010.
Udgivelse:	9th ed., International edition 2010.
Fag:	Marketing > Decision making. Marketing > Management.