Strategic marketing

Bibliografski detalji
Glavni autor:	Cravens, David W.
Daljnji autori:	Piercy, Nigel F.
Format:	Knjiga
Jezik:	English
Izdano:	Singapore McGraw-Hill Education (Asia) c2010.
Izdanje:	9th ed., International edition 2010.
Teme:	Marketing > Decision making. Marketing > Management.