APA (7th ed.) Citation

Howard, J. A. (1989). Consumer behavior in marketing strategy. Prentice-Hall.

Chicago Style (17th ed.) Citation

Howard, John A. Consumer Behavior in Marketing Strategy. Englewood Cliffs, NJ: Prentice-Hall, 1989.

MLA (9th ed.) Citation

Howard, John A. Consumer Behavior in Marketing Strategy. Prentice-Hall, 1989.