00000cam a22000004a 4500 UP-1685675941123864662 Buklod 20110607112228.0 aa rb |||1 u| ta 090909s2009 xx r |||| u|eng d 9789810697143 (iLib)UPTAC-00008490147 Goodwill PhP900 Tac-19415 & 19416 DLC TMC UPVTC eng DMLUC HF 5415.13 M345 2009 Marketing management an Asian perspective Philip Kotler ... [et al.]. 5th ed. Singapore Prentice-Hall c2009. xxxviii, 750 p. ill. 26 cm. Table of Contents: About this Book. Preface. -- Part 1. Understanding Marketing Management: Chapter 1. Marketing for the 21st Century -- Chapter 2. How to Develop Marketing Strategies and Plans -- Part 2. Capturing Marketing Insights: Chapter 3. Gathering Market Information and Understanding the Environment -- Chapter 4. Marketing Research and Demand Forecasts -- Part 3. Connecting with Customers: Chapter 5. Growing Customer Value, Satisfaction and Loyalty -- Chapter 6. Examining Consumer Markets -- Chapter 7. Examining Business Markets -- Chapter 8. How to Identify Market Segments and Targets -- Part 4. Building Strong Brands: Chapter 9. Understanding and Developing Brand Equity -- Chapter 10. How to Craft the Brand Positioning -- Chapter 11. Dealing with Competition -- Part 5. Shaping the Market Offerings: Chapter 12. Developing Product Strategy -- Chapter 13. Designing and Managing Services -- Chapter 14. Deciding on Pricing Strategies and Programs -- Part 6. Delivering Value: Chapter 15. Designing and Managing Marketing Channels and Value Networks -- Chapter 16. Retail, Wholesale and Logistics Management -- Part 7. Communicating Value: Chapter 17. Designing and Managing Integrated Marketing Communications -- Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Public Relations -- Chapter 19. Managing Personal Communications: Direct Marketing and Personal Selling -- Part 8. Creating Successful Long-Term Growth: Chapter 20. New Market Offerings -- Chapter 21. Reaching into Global Markets -- Chapter 22. Managing a Holistic Marketing Organization. -- Appendix. Endnotes. Glossary. Image Credits. Name Index. Company, Brand, and Organization Index. Subject Index. Marketing Management. Marketing. Kotler, Philip. Table of contents only https://drive.google.com/file/d/1vIwfKbtEEhUKqR9eMDPuaXrUZpgKkYBe/view?usp=sharing FO Monograph UPTAC UPTAC HF 5415.13 M345 2009 Book