Cita APA (7th ed.)

Kotler, P. (2009). Marketing management: An Asian perspective (5th ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: An Asian Perspective. 5th ed. Singapore: Prentice-Hall, 2009.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: An Asian Perspective. 5th ed. Prentice-Hall, 2009.