Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

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Dades bibliogràfiques
Autor principal: Tsiptsis, Konstantinos
Altres autors: Chorianopoulos, Antonios
Format: Llibre
Idioma:English
Publicat: N.J. Wiley c2009.
Matèries:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.