Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

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Manylion Llyfryddiaeth
Prif Awdur: Tsiptsis, Konstantinos
Awduron Eraill: Chorianopoulos, Antonios
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: N.J. Wiley c2009.
Pynciau:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.