Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

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Détails bibliographiques
Auteur principal: Tsiptsis, Konstantinos
Autres auteurs: Chorianopoulos, Antonios
Format: Livre
Langue:English
Publié: N.J. Wiley c2009.
Sujets:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.