Entrepreneurial small business - Katz, Jerome A.; Green, Richard P. (New York McGraw-Hill Irwin, 2011)
Table of Contents: Part One. Entrepreneurs and Ideas: The Basis of Small Business -- Chapter 1. Small Business: Its Opportunities and Rewards -- Chapter 2. Small Business Environment: Managing External Relations -- Chapter 3. Small Business Entrepreneurs: Characteristics and Competencies -- Chapter 4. Small Business Ideas: Creativity, Opportunity, and Feasibility -- Part Two. Small Business Paths & Plans -- Chapter 5. Small Business Entry: Paths to Part-Time Entrepreneurship -- Chapter 6. Small Business Entry: Paths to Full-TIme Entrepreneurship -- Chapter 7. Small Business Strategies: Imitation with a Twist -- Chapter 8. Business Plans: Seeing Audiences and Your Business Clearly -- Part Three. Marketing in the Small Business -- Chapter 9. Small Business Marketing: Product and Pricing Strategies -- Chapter 10. Small Business Promotion: Capturing the Eyes of Your Market -- Chapter 11. Small Business Distribution and Location -- Chapter 12. Marketing Plans: Saying How You'll Get Sales -- Part Four. Cash, Accounting, and Finance in the Small Business -- Chapter 13. Small Business Accounting: Projecting and Evaluating Performances -- Chapter 14. Cash: Lifeblood of the Business -- Chapter 15. Small Business Finance: Using Equity, Debt, and Gifts -- Chapter 16. Assets: Inventory and Operations Management -- Chapter 17. Small Business Protection: Risk Management and Insurance -- Part Five. Management and Organization in the Small Business -- Chapter 18. Legal Issues: Recognizing Your Small Business Needs -- Chapter 19. Human Resource Management: Small Business Considerations -- Chapter 20. Achieving Success in the Small Business. -- Cases. Video Cases. Video Cases. Glossary. End Notes. Photo Credits. Indexes.
Includes bibliographical references and indexes.
Keywords: Small business -- Management; New business enterprises -- Management; Entrepreneurship