00000cam a22000004a 4500 UP-1685675941123864525 Buklod 20110301150743.0 aa rb |||1 u| ta 090720s2010 nyua rb |001 0|eng d 9780205595822 0205595820 (iLib)UPTAC-00007792332 CD Books PhP5,100.00 DLC UPVTC eng QA 76.76 I59 D46 2010 Dennis, Everette E. Understanding media in the digital age connections for communication, society, and culture Everette E. Dennis, Melvin L. DeFleur. New York Allyn & Bacon c2010. xiii, 411 p. ill. (some col.) 28 cm. Includes bibliographical references and index. Table of Contents: Preface -- Part 1. Connections for Communication: Chapter 1. Understanding Communication Concepts in the Internet Age -- Chapter 2. Navigating Change: The Rise of Digital and Global Media -- Part 2. Publishing: Chapter 3. Books: The First and Most Respected Mass Medium -- Chapter 4. Newspapers and News Media: Delivering Information to Society -- Chapter 5. Magazines: Voices for Many Interests -- Part 3. Electronic and Visual Media: Chapter 6. Motion Pictures: The Great Entertainer -- Chapter 7. Radio: The Resilient Medium -- Chapter 8. Television: The Most Influential Medium -- Part 4. Media Audiences, Services and Support: Chapter 9. News, Journalism, and Public Affairs -- Chapter 10. Popular Culture: Entertainment, Sports, and Music -- Chapter 11. Advertising: Using Media in the Marketplace -- Chapter 12. Public Relations: Influencing Beliefs, Attitudes, and Actions -- Part 5. Media Issues and Influences: Chapter 13. Social Forces: Economics, Technology, and Policy -- Chapter 14. Media Effects: The Processes and Influences of Mass Communication -- Chapter 15. Ethics: Assessing Content and Behavior of the Media -- Credits. Index. Digital media. Digital communication. DeFleur, Melvin L. (Melvin Lawrence) 1923-. Table of contents only https://drive.google.com/file/d/1GkxsfvxgQVBLPGWbJAPwmmNBq2lHc_ql/view?usp=sharing FO UPTAC UPTAC QA 76.76 I59 D46 2010 Book