00000cam a22000004a 4500 UP-1685675941123850391 Buklod 20110225134636.0 aa rb |||1 u| ta 061115s2006 xx a rb |001 0|eng d 9781439083925 1439083924 (iLib)UPTAC-00007750030 Tac-18855 CD Books PhP5,600.00 DMC UPVTC eng P 91.3 W47 2011 Wimmer, Roger D. Mass media research an introduction Roger D. Wimmer, Joseph R. Dominick. 9th ed. Australia Wadsworth Cengage Learning c2011. xii, 464 p. ill. Table of Contents: Preface -- Part One. The Research Process: Chapter 1. Science and Research -- Chapter 2. Elements of Research -- Chapter 3. Research Ethics -- Chapter 4. Sampling -- Part Two. Research Approaches: Chapter 5. Qualitative Research Methods -- Chapter 6. Content Analysis -- Chapter 7. Survey Research -- Chapter 8. Longitudinal Research -- Chapter 9. Experimental Research -- Part Three. Data Analysis: Chapter 10. Introduction to Statistics -- Chapter 11. Hypothesis Testing -- Chapter 12. Basic Statistical Procedures -- Part Four. Research Applications: Chapter 13. Newspaper and Magazine Research -- Chapter 14. Research I the Electronic Media -- Chapter 15. Research in Advertising -- Chapter 16. Research on Public Relations. -- Appendix Tables. Glossary. Name Index. Subject Index. Mass media Research. Dominick, Joseph R. Table of contents only https://drive.google.com/file/d/1_6reBdt0D1zMk0iGhYoWU5evvrYRkWgw/view?usp=sharing FO UPTAC UPTAC P 91.3 W47 2011 Book