Tull, D. S. (1990). Marketing research: Measurement and method (5th ed.). Macmillan.
Chicago Style (17th ed.) CitationTull, Donald S. Marketing Research: Measurement and Method. 5th ed. Macmillan, 1990.
MLA (9th ed.) CitationTull, Donald S. Marketing Research: Measurement and Method. 5th ed. Macmillan, 1990.
Warning: These citations may not always be 100% accurate.