Tull, D. S. (1990). Marketing research: Measurement and method (5th ed.). Macmillan.
Cita Chicago Style (17a ed.)Tull, Donald S. Marketing Research: Measurement and Method. 5th ed. Macmillan, 1990.
Cita MLA (9a ed.)Tull, Donald S. Marketing Research: Measurement and Method. 5th ed. Macmillan, 1990.
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