Style de citation APA (7e éd.)

Kleppner, O., & Govoni, N. A. P. (1988). Advertising procedure (10th ed.). Prentice-Hall.

Style de citation Chicago (17e éd.)

Kleppner, Otto, et Norman A. P. Govoni. Advertising Procedure. 10th ed. Englewood Cliffs, N.J: Prentice-Hall, 1988.

Style de citation MLA (9e éd.)

Kleppner, Otto, et Norman A. P. Govoni. Advertising Procedure. 10th ed. Prentice-Hall, 1988.