Davis, J. (1997). Advertising research: Theory and practice. Prentice Hall.
Citazione stile Chigago Style (17a edizione)Davis, Joel. Advertising Research: Theory and Practice. Upper Saddle River, NJ: Prentice Hall, 1997.
Citatione MLA (9a ed.)Davis, Joel. Advertising Research: Theory and Practice. Prentice Hall, 1997.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.