00000cam a22000004a 4500 UP-1685675941123849553 Buklod 20100115134618.0 aa rb |||1 u| ta 040414s2003 xx a rb |001 0|eng d 0534562442 (iLib)UPTAC-00004070631 DMC UPVTC eng P 93.5 L47 2003 Lester, Paul Martin Visual communication images with messages Paul Martin Lester. 3rd ed. Australia Thomson/Wadsworth c2003. xii, 420 p. ill. (some col.) Table of Contents: Preface -- Section 1. How we see: Chapter 1. To sense. To select. To perceive -- Chapter 2. Light -- Chapter 3. The Eye, The Retina, and the Brain -- Section 2. Why we See: Chapter 4. What the brain sees: Color, form, Depth, and Movement -- Chapter 5. The sensual and perceptual theories of visual Communication -- Section 3. The ethics of What we see: Chapter 6. visual Persuasion in advertising, public relations, and Journalism -- Chapter 7. images that injure: pictorial stereotypes in the media -- Section 4. The media through which we see: Chapter 8. Typography -- Chapter 9. Graphic Design -- Chapter 10. Informational Graphics -- Chapter 11. Cartoons -- Chapter 12. Photography -- Chapter 13. Motion Pictures -- Chapter 14. Television and Video -- Chapter 15. Computers -- Chapter 16. World Wide Web -- Chapter 17. The more you know, the more you see. -- Glossary. Bibliography. Index. Gift-R.Rosales Visual communication. Table of contents only https://drive.google.com/file/d/1KwORMZ-CtCUKGVYQxs7LME5UVoXBsTXD/view?usp=sharing FO Monograph UPTAC UPTAC P 93.5 L47 2003 Book