Visual communication images with messages - Lester, Paul Martin (Australia Thomson/Wadsworth, 2003)
Table of Contents: Preface -- Section 1. How we see: Chapter 1. To sense. To select. To perceive -- Chapter 2. Light -- Chapter 3. The Eye, The Retina, and the Brain -- Section 2. Why we See: Chapter 4. What the brain sees: Color, form, Depth, and Movement -- Chapter 5. The sensual and perceptual theories of visual Communication -- Section 3. The ethics of What we see: Chapter 6. visual Persuasion in advertising, public relations, and Journalism -- Chapter 7. images that injure: pictorial stereotypes in the media -- Section 4. The media through which we see: Chapter 8. Typography -- Chapter 9. Graphic Design -- Chapter 10. Informational Graphics -- Chapter 11. Cartoons -- Chapter 12. Photography -- Chapter 13. Motion Pictures -- Chapter 14. Television and Video -- Chapter 15. Computers -- Chapter 16. World Wide Web -- Chapter 17. The more you know, the more you see. -- Glossary. Bibliography. Index.
Gift-R.Rosales
Keywords: Visual communication