00000cam a22000004a 4500 UP-1685675941123849548 Buklod 20100115123430.0 aa rb |||1 u| ta 020213s1985 nyu r |||| u|eng d (iLib)UPTAC-00004070626 DML UPVTC eng P 90 T35 1985 Tan, Alexis S. Mass communication theories and research Alexis S. Tan. 2nd ed. New York Wiley c1985. 400 p. Includes author and subject index. Table of Contents: Part I. The Science of Mass Communication: 1. Defining the Field -- 2. Scientific Method and Theory in Mass Communication -- 3. Research Methods in Mass Communication -- 4. Communication and Mass Communication -- 5. Levels of Analysis and Theories of Human Behavior -- Part II. Communication and Persuasion: 6. Attitudes, Behavior, and Communication -- 7. Theories of Communication and Persuasion -- 8. Communication Sources -- 9. Messages -- 10. Media -- 11. Audiences -- 12. Attitudes and Behavior -- Part III. Communication, Coorientation, and Audience Needs: 13. Coorientation -- 14. Mass Media Use and Audience Needs -- Part IV. Mass Communication and Socialization: 15. Learning from the Mass Media -- 16. Television Violence and Aggression -- 17. Effects of Media Erotica -- 18. Prosocial Effects of Television -- 19. Construction of Social Reality from the Mass Media -- 20. Mass Communication and Political Socialization -- Part V. Communicators and Their Environment: 21. Communication, Mass Communication Organizations, and Social Institutions -- Part VI. Mass Communication and Society: 22. Mass Communication and Social Change -- Index. Gift-R.Rosales Mass media. Communication. Table of contents only https://drive.google.com/file/d/1_EPXA25tv19Rmvk-oYM1PwX89EaDJf0g/view?usp=sharing FO UPTAC UPTAC P 90 T35 1985 Book