Mass communication theories and research - Tan, Alexis S. (New York Wiley, 1985)
Table of Contents: Part I. The Science of Mass Communication: 1. Defining the Field -- 2. Scientific Method and Theory in Mass Communication -- 3. Research Methods in Mass Communication -- 4. Communication and Mass Communication -- 5. Levels of Analysis and Theories of Human Behavior -- Part II. Communication and Persuasion: 6. Attitudes, Behavior, and Communication -- 7. Theories of Communication and Persuasion -- 8. Communication Sources -- 9. Messages -- 10. Media -- 11. Audiences -- 12. Attitudes and Behavior -- Part III. Communication, Coorientation, and Audience Needs: 13. Coorientation -- 14. Mass Media Use and Audience Needs -- Part IV. Mass Communication and Socialization: 15. Learning from the Mass Media -- 16. Television Violence and Aggression -- 17. Effects of Media Erotica -- 18. Prosocial Effects of Television -- 19. Construction of Social Reality from the Mass Media -- 20. Mass Communication and Political Socialization -- Part V. Communicators and Their Environment: 21. Communication, Mass Communication Organizations, and Social Institutions -- Part VI. Mass Communication and Society: 22. Mass Communication and Social Change -- Index.
Includes author and subject index.
Gift-R.Rosales
Keywords: Mass media; Communication