Cita APA (7a ed.)

Enis, B. M., Cox, K. K., & Mokwa, M. P. (1995). Marketing classics: A selection of influential articles (8th, 25th anniv. ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Enis, Ben M., Keith K. Cox, y Michael P. Mokwa. Marketing Classics: A Selection of Influential Articles. 8th, 25th anniv. ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

Cita MLA (9a ed.)

Enis, Ben M., et al. Marketing Classics: A Selection of Influential Articles. 8th, 25th anniv. ed. Prentice-Hall, 1995.