Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (2005). Principles of marketing (11th ed.). Pearson Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 11th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2005.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 11th ed. Pearson Prentice Hall, 2005.