00000cam a22000004a 4500 UP-1685675941123834611 Buklod 20090122100351.0 aa rb |||1 u| ta 040528s2000 xx r |||| u|eng d 9710860399 (iLib)UPTAC-00002484682 Satellite Enterprises DSOLAIR UPVTC eng HF 5415.12 P6 M55 2000 Miranda-Gow, Carmelita Marketing management Carmelita Miranda-Gow, Gregorio S. Miranda. 3rd ed. Manila National Book Store 2000. xxi, 301 p. Table of Contents: Preface to the Third Edition. Preface to the Second Edition. Preface to the First Edition. -- 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and Its Environment -- 4. Focus on the Consumer -- 5. Marketing Research -- 6. Devising a Marketing Plan -- 7. Managing Marketing Strategies -- 8. Product Planning and Development -- 9. Markets and Customer Behavior -- 10. Industrial Marketing -- 11. Channels of Distribution -- 12. Brands and Branding Policies -- 13. Package and Packaging Policies -- 14. Advertising and Sales Promotion -- 15. Price and pricing Policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock Control and Inventory -- 19. International Marketing -- Selected Bibliography. Marketing Philippines. Marketing management. Miranda, Gregorio S. Table of contents only https://drive.google.com/file/d/1OZ4r8oiSoWgj0FyyrNPFsLQZ5g2aMdI_/view?usp=share_link FI UPTAC UPTAC HF 5415.12 P6 M55 2000 Book