Marketing management - Miranda-Gow, Carmelita; Miranda, Gregorio S. (Manila National Book Store, 2000)
Table of Contents: Preface to the Third Edition. Preface to the Second Edition. Preface to the First Edition. -- 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and Its Environment -- 4. Focus on the Consumer -- 5. Marketing Research -- 6. Devising a Marketing Plan -- 7. Managing Marketing Strategies -- 8. Product Planning and Development -- 9. Markets and Customer Behavior -- 10. Industrial Marketing -- 11. Channels of Distribution -- 12. Brands and Branding Policies -- 13. Package and Packaging Policies -- 14. Advertising and Sales Promotion -- 15. Price and pricing Policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock Control and Inventory -- 19. International Marketing -- Selected Bibliography.
Keywords: Marketing -- Philippines; Marketing management