TY  - BOOK
T1  - Cases in strategic marketing management an integrated approach
A1  - McDonald, William J. Ph. D.
LA  - English
PP  - Upper Saddle River, N.J.
PB  - Prentice Hall
YR  - 1998
UL  - https://tuklas.up.edu.ph/Record/UP-1685675941123820855
OP  - 352
CN  - HF 5415.13 M369 1998
SN  - 0023794240 (pbk.)
KW  - Marketing : Management : Case studies.
KW  - Marketing : Decision making : Case studies.
KW  - Marketing : Management : Computer programs.
KW  - Marketing : Decision making : Computer programs.
ER  -