Advertising and communication management

Advertising and communication management

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Bibliografische gegevens
Hoofdauteur: Ray, Michael L.
Formaat: Boek
Taal:English
Gepubliceerd in: Englewood Cliffs, N.J. Prentice-Hall [1981], c1982.
Onderwerpen:
Advertising.
Communication in marketing.
Advertising media planning.