Marketing research within a changing information environment

Marketing research within a changing information environment

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Detalles Bibliográficos
Autor Principal: Hair, Joseph F.
Outros autores: Bush, Robert P., Ortinau, David J.
Formato: Libro
Idioma:English
Publicado: Boston McGraw-Hill/Irwin c2003.
Edición:2nd ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing research.
Acceso en liña:Table of contents only