00000cam a22000004a 4500 UP-1685675941123820468 Buklod 20241009174450.0 aa rb |||1 u| ta 241009s2003 maua r |001 0|eng d 0072467576 (alk. paper) 0071151192 (International : alk. paper) (iLib)UPTAC-00001702288 Tac-18488, Tac-18489 Cagnaan Booksales PhP399.00 Tac-3959g Gift - UPAA Netherlands DLC UPVTC aacr eng HF 5415.2 H25 2003 Hair, Joseph F. Marketing research within a changing information environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 2nd ed. Boston McGraw-Hill/Irwin c2003. xxiii, 720 p. ill. 26 cm. + 1 computer optical disc (4 3/4 in.) McGraw-Hill/Irwin series in marketing Table of Contents: Part 1. Marketing Research Information and Technology -- Chapter 1. The Role of Marketing Research in Strategic Planning -- Chapter 2. The Research Process -- Chapter 3. Problem Definition, Research Objectives, and Marketing Research Ethics -- Chapter 4. Strategic Information Management: Secondary Data Sources -- Chapter 5. Customer Relationship Management and the Marketing Research Process -- Part 2. Designing the Marketing Research Project -- Chapter 6. Marketing Research and Database Development -- Chapter 7. Marketing Decision Support Systems and Business Intelligence -- Chapter 8. Exploratory Designs: In-Depth Interviews and Focus Groups -- Chapter 9. Descriptive Research Designs: Survey Methods and Errors -- Chapter 10. Observation Techniques, Experiments, and Test Markets -- Part 3. Gathering and Collecting Accurate Data -- Chapter 11. Sampling: Theory, Designs, and Issues in Marketing Research -- Chapter 12. Overview of Measurement: Construct Development and Scale Measurement -- Chapter 13. Attitude Scale Measurements Used in Survey Research -- Chapter 14. Questionnaire Design and Issues -- Part 4. Data Preparation, Analysis, and Reporting the Results -- Chapter 15. Coding, Editing, and Preparing Data for Analysis -- Chapter 16. Data Analysis: Testing for Significant Differences -- Chapter 17. Data Analysis: Testing for Association -- Chapter 18. Data Analysis: Multivariate Techniques for the Research Process -- Chapter 19. Preparing the Marketing Research Report and Presentation -- Appendix of Statistical Tables. Glossary. Endnotes. Name Index. Subject Index. Marketing research. Bush, Robert P. Ortinau, David J. Table of contents only https://drive.google.com/file/d/13l52SyPYdKmjk0zLOCWUhp_bmk5uQ-1Y/view?usp=drivesdk FO UPTAC UPTAC HF 5415.2 H25 2003 Book