Marketing management strategy and cases

Marketing management strategy and cases

Bibliografske podrobnosti
Glavni avtor: Dalrymple, Douglas J.
Drugi avtorji: Parsons, Leonard J.
Format: Knjiga
Jezik:English
Izdano: New York J. Wiley c1986.
Izdaja:4th ed.
Serija:Wiley series in management
Teme:
Marketing > Management.
Marketing > Management > Case studies.