Marketing management strategy and cases

Detalles Bibliográficos
Autor Principal:	Dalrymple, Douglas J.
Outros autores:	Parsons, Leonard J.
Formato:	Libro
Idioma:	English
Publicado:	New York J. Wiley c1986.
Edición:	4th ed.
Series:	Wiley series in management
Subjects:	Marketing > Management. Marketing > Management > Case studies.