Marketing management strategy and cases

Marketing management strategy and cases

Manylion Llyfryddiaeth
Prif Awdur: Dalrymple, Douglas J.
Awduron Eraill: Parsons, Leonard J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York J. Wiley c1986.
Rhifyn:4th ed.
Cyfres:Wiley series in management
Pynciau:
Marketing > Management.
Marketing > Management > Case studies.