Marketing management strategy and cases

Marketing management strategy and cases

Bibliografski detalji
Glavni autor: Dalrymple, Douglas J.
Daljnji autori: Parsons, Leonard J.
Format: Knjiga
Jezik:English
Izdano: New York J. Wiley c1986.
Izdanje:4th ed.
Serija:Wiley series in management
Teme:
Marketing > Management.
Marketing > Management > Case studies.