Marketing management strategy and cases

Marketing management strategy and cases

Bibliografiske detaljer
Hovedforfatter: Dalrymple, Douglas J.
Andre forfattere: Parsons, Leonard J.
Format: Bog
Sprog:English
Udgivet: New York J. Wiley c1986.
Udgivelse:4th ed.
Serier:Wiley series in management
Fag:
Marketing > Management.
Marketing > Management > Case studies.