Marketing management strategy and cases

Détails bibliographiques
Auteur principal:	Dalrymple, Douglas J.
Autres auteurs:	Parsons, Leonard J.
Format:	Livre
Langue:	English
Publié:	New York J. Wiley c1986.
Édition:	4th ed.
Collection:	Wiley series in management
Sujets:	Marketing > Management. Marketing > Management > Case studies.