APA (7th ed.) Citation

Bell, M. L. (1979). Marketing, concepts and strategy (3d ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Bell, Martin L. Marketing, Concepts and Strategy. 3d ed. Boston: Houghton Mifflin, 1979.

MLA (9th ed.) Citation

Bell, Martin L. Marketing, Concepts and Strategy. 3d ed. Houghton Mifflin, 1979.