Cita APA (7th ed.)

Kotler, P. (1986). Principles of marketing (3rd ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1986.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 3rd ed. Prentice-Hall, 1986.