APA (7th ed.) Citation

Goetsch, H. W. (1993). Developing, implementing & managing an effective marketing plan. American Marketing Association NTC Business Books.

Chicago Style (17th ed.) Citation

Goetsch, H. W. Developing, Implementing & Managing an Effective Marketing Plan. Chicago, Ill., Lincolnwood, Ill., U.S.A: American Marketing Association NTC Business Books, 1993.

MLA (9th ed.) Citation

Goetsch, H. W. Developing, Implementing & Managing an Effective Marketing Plan. American Marketing Association NTC Business Books, 1993.