Burnett, J. J. (1984). Promotion management: A strategic approach. West Pub. Co.
Chicago Style (17th ed.) CitationBurnett, John J. Promotion Management: A Strategic Approach. St. Paul, Minn: West Pub. Co, 1984.
MLA (9th ed.) CitationBurnett, John J. Promotion Management: A Strategic Approach. West Pub. Co, 1984.
Warning: These citations may not always be 100% accurate.