Cita APA (7th ed.)

Best, R. J. (1997). Market based management: Strategies for growing customer value and profitability. Prentice Hall.

Cita Chicago (17th ed.)

Best, Roger J. Market Based Management: Strategies for Growing Customer Value and Profitability. Upper Saddle River, N.J: Prentice Hall, 1997.

Cita MLA (9th ed.)

Best, Roger J. Market Based Management: Strategies for Growing Customer Value and Profitability. Prentice Hall, 1997.