Business - Reece, Barry L.; O'Grady, James P. (Boston Houghton Mifflin Co., 1987)
Table of Contents: Preface -- Part I. The Business System: 1. Economic Foundations of American Business -- 2. Social Responsibility and Business Ethics -- 3. The Forms of Business Ownership -- 4. Entrepreneurship, Small Businesses, and Franchises -- Part 2. Management and Organization: 5. Management -- 6. Organization -- 7. Human Relations in Business -- Part 3. Human Resources and Production: 8. Managing Human Resources -- 9. Labor-Management Relations -- 10. Operations Management -- Part 4. Marketing: 11. Marketing Management -- 12. Product and Pricing Strategies -- 13. Distribution Strategy -- 14. Promotion Strategy -- Part 5. Information for Business Decision Making: 15. Accounting -- 16. Computers and Management Information Systems -- Part 6. Financial Management: 17. Money, Banking, and Credit -- 18. Financial Management -- 19. Securities Markets -- 20. Risk Management and Insurance -- Part 7. Business and Its Environment: 21. Business Law -- 22. Government and Business -- 23. International Business. -- Appendix. Notes. Glossary. Subject Index. Name Index.
Includes indexes.
Bibliography: p. 688-694.
Keywords: Industrial management -- United States; Business enterprises -- United States; Industrial management; Business