Services marketing a managerial perspective

Services marketing a managerial perspective

Bibliografiske detaljer
Hovedforfatter: Lovelock, Christopher H.
Andre forfattere: Wirtz, Jochen
Format: Bog
Sprog:English
Udgivet: Jurong, Singapore Pearson/Prentice Hall c2004.
Udgivelse:5th ed./Philippine edition.
Fag:
Professions > Marketing.
Service industries > Marketing.