APA (7th ed.) Citation

Lovelock, C. H., & Wirtz, J. (2004). Services marketing: A managerial perspective (5th ed./Philippine edition.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: A Managerial Perspective. 5th ed./Philippine edition. Jurong, Singapore: Pearson/Prentice Hall, 2004.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: A Managerial Perspective. 5th ed./Philippine edition. Pearson/Prentice Hall, 2004.