Lovelock, C. H., & Wirtz, J. (2004). Services marketing: A managerial perspective (5th ed./Philippine edition.). Pearson/Prentice Hall.
Chicago Style aipamenaLovelock, Christopher H., and Jochen Wirtz. Services Marketing: A Managerial Perspective. 5th ed./Philippine edition. Jurong, Singapore: Pearson/Prentice Hall, 2004.
MLA aipamenaLovelock, Christopher H., and Jochen Wirtz. Services Marketing: A Managerial Perspective. 5th ed./Philippine edition. Pearson/Prentice Hall, 2004.
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