Winning local and state elections the guide to organizing your campaign - Beaudry, Ann E.; Schaeffer, Bob. (New York Free Press London Collier Macmillan, 1986)
Table of Contents: Acknowledgements. Introduction. -- 1. Developing Your Campaign Strategy -- 2. Targeting Your Audience -- 3. Campaign Planning and Management -- 4. Scheduling the Candidate -- 5. Direct Contact with Voters: Field Organization -- 6. Free Media -- 7. Paid Media -- 8. Fundraising -- 9. Volunteers. -- Bibliography and Resources. Index.
Keywords: Campaign management -- Handbooks, manuals, etc; Political campaigns -- Handbooks, manuals, etc