Kotler, P. (1988). Marketing management; analysis, planning, and control (6th ed.). Prentice-Hall.
Citación estilo ChicagoKotler, Philip. Marketing Management; Analysis, Planning, and Control. 6th ed. Englewood Cliffs, N.J: Prentice-Hall, 1988.
Cita MLAKotler, Philip. Marketing Management; Analysis, Planning, and Control. 6th ed. Prentice-Hall, 1988.
Warning: These citations may not always be 100% accurate.