The media of mass communication - Vivian, John. (Boston Allyn and Bacon, 1995)
Table of Cotents: Preface. Chapter 1. The Media of Mass Communication -- Chapter 2. Books: First of the Mass Media -- Chapter 3. Magazines: An Innovative Mass Medium -- Chapter 4. Newspapers: A Medium for News -- Chapter 5. Sound Recordings: Spinning the Music -- Chapter 6. Movies: A Glamour Medium -- Chapter 7. Radio: A Medium of Instant Communication -- Chapter 8. Television: Electronic Moving Pictures -- Chapter 9. Mass Media Tomorrow -- Chapter 10. Journalism: Gathering and Telling News -- Chapter 11. Public Relations: Winning Hearts and Minds -- Chapter 12. Advertising: Selling Goods and Services -- Chapter 13. Media Research: The Quest for Useful Data -- Chapter 14. Mass Media: Effects on Individuals -- Chapter 15. Mass Media and Society -- Chapter 16. Mass Media in a Political Environment -- Chapter 17. Ethics and the Mass Media -- Chapter 18. Mass Media Law -- Name Index. Subject Index.
Includes indexes.
Keywords: Mass media