The message, the speaker, the audience - Hasling, John. (New York McGraw-Hill Book Co., 1988)
Table of Contents: Preface -- Part 1. An Overview: 1. The Value of Public Address -- Part 2. The Message: 2. The Content of the Speech -- 3. Organizing the Material -- 4. Processing Information -- 5. The Persuasive Message -- Part 3. The Speaker: 6. The Speaker's Frame of Mind -- 7. Preparation and Practice -- 8. Delivering the Speech -- Part 4. The Audience: 9. Receiving the Message -- 10. Understanding the Audience -- 11. Meeting Ethical Standards -- Index.
Includes index.
Keywords: Public speaking