APA-Zitierstil (7. Ausg.)

Ring, L. J. (1989). Decisions in marketing: Cases and text (2nd ed.). BPI, Irwin.

Chicago-Zitierstil (17. Ausg.)

Ring, Lawrence J. Decisions in Marketing: Cases and Text. 2nd ed. Homewood, IL: BPI, Irwin, 1989.

MLA-Zitierstil (9. Ausg.)

Ring, Lawrence J. Decisions in Marketing: Cases and Text. 2nd ed. BPI, Irwin, 1989.