Cases on marketing management in the Philippine setting - Gutierrez, Ben Paul B. (Diliman, Quezon City University of the Philippines Press, 2002)
Foreword. Preface. Case Planning Guide. Cases. Case Number 1. Aquarius Food Industries, Inc. -- 2. Cacho Hermanos, Inc. -- 3. MCO Foundation, Inc. -- 4. SaskTel International -- 5. Selecta: Mixing the Right Ingredients for the Future -- 6. Andec Hi-Calcium Milk -- 7. BayanTel -- 8. CyGy Garments -- 9. Mary's Rice Trading -- 10. BIO-CLEAR Air Purifier -- 11. CODE-NGO PEACE Bonds -- 12. The Advantage Fund -- 13. The Convertible FX-Linked Asset -- 14. The Futurist Center -- 15. BPI Card's Express Start Program -- 16. Enchanted Kingdom: The Magic Is Here -- 17. Palmolive Naturals Shampoo: Connecting with the Consumer -- 18. Vicks Throat Drops -- 19. Are They Ready to Put "Avocados" on Their Faces? -- 20. "The New Suburbs of Metro Manila -- 21. Galeria Milano -- 22. D' Convenience Store -- 23. Joozy Mango Drinks -- 24. Jollibee: The Force Within the Empire -- 25. Tough Stuff: The Case of Marketing Hippo Protect -- 26. Goldilocks Bakeshop, Inc -- 29. Repertory Philippines Foundation, Inc -- 30. Natasha: Building and Motivating an Independent Sales Force.
Keywords: Marketing -- Philippines -- Management -- Case studies; Marketing -- Philippines -- Decision-making -- Case studies