Cita APA (7th ed.)

Moriarty, S. E. (1991). Creative advertising: Theory and practice (2nd ed.). Prentice Hall.

Cita Chicago (17th ed.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1991.

Cita MLA (9th ed.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. 2nd ed. Prentice Hall, 1991.