APA-Zitierstil (7. Ausg.)

Kotler, P. (1999). Marketing management: An Asian perspective (2nd ed.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Singapore: Prentice Hall, 1999.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. Marketing Management: An Asian Perspective. 2nd ed. Prentice Hall, 1999.